Advent Blog
Fly Fishing Advice for Marketers
by Bill Taylor
WHY YOU SHOULD MARKET THROUGH THE TOUGH TIMES
Wanaka, NZ
One reason Paul caught more fish than anyone else was that he had his flies in the water more than anyone else. “Brother,” he would say, “there are no flying fish in Montana. Out here, you can’t catch fish with your flies in the air.”
-Norman Maclean, A River Runs Through It
I […]
What path do your customers walk?
by Teresa Drozak
What kind of first impression does your space make when a customer visits your organization for the first time? Every second is valuable in making an impact - from the time they arrive to when they walk out your door. Think about the first time you walked into Starbuck’s… you smelled the coffee aroma, you […]
Green Event Inspiration: Jack Johnson on Tour
by William Vaughan
Major events are notoriously eco-unfriendly affairs. Here is some inspiration from Jack Johnson to green up your events.
Singer-songwriter, Jack Johnson, was reared with a surfboard under his arm and sand between his toes on the paradisiacal North Shore of Oahu, Hawaii. While most of us are lucky just to have a […]
Advent makes the Inc. 5000 list
by Luke Flener
Inc.com announced Advent as a member of its Inc. 5000 list which was released today and tracks rapidly growing companies and identifies what they do and why they are growing. This year’s list measures revenue growth from 2003 through 2006 of privately held and independent U.S. based companies. Advent also garnered a no. 24 ranking […]
Trade Show Studies 101 - Homework 1.1
by Brennan Curtis
Here are some questions to help you find the answers. Print these questions and write down your answers before deciding which shows to attend.
Click here for the Trade Show Studies 101 Download (PDF).
1. Identifying Shows. Do the trade shows you currently attend maximize your effectiveness? Are there other trade shows that would serve you better […]
History Taps the Power Experiential Marketing: Gettysburg’s New Battle Plan
by William Vaughan
The park has spared no ingredients cooking up a fine experiential dish for hungry consumers. Multimedia and technology have been leveraged into making the park more attractive. They’ve made good use of star power. You might recognize voice-overs by Morgan Freeman and Sam Waterston. They have replaced heavy content laden exhibits with music and visually stimulating exhibits.
Definition of Immersive Marketing
by Bill Taylor
“If you build it they will come.” - Field of Dreams
Immersive marketing is the heir apparent to the experiential marketing and customer exposure management philosophies. The obvious implication of ‘immersive marketing’ is that it completely envelops consumers in the brand. But what does that mean practically? Shar Van Boskirk of Forrester Marketing Research defines immersive marketing as “a […]
The Changing Face of Face-to-Face Marketing
by Bill Taylor
Generational trends are transforming business
The experts weigh in: John Kilmetis, Phil Goodman, and John Roberson discuss the future of trade shows
The face of America is changing. It is getting younger. The mighty ranks of the Baby Boomer generation are dwindling against the rising tide of their children, the Echo Boomers, also called Generation […]
007: The Event is the Middle
by Todd Austin
How do you get the most out of a marketing event? Extend it. If we treat the event as the middle, instead of as the finale, we find new opportunities to reach prospects.
In this episode, we’ll talk about specific ways to extend the reach of events through technology and word of mouth.
xmt-007: The Event is the Middle [transcript]
by Todd Austin
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 007: The Event is the Middle]
[sound effects]
Announcer: Welcome to Experiential Marketing Today.
[music]
Todd Austin: Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with the authentic […]