events
Corporate events don’t have to just be about food and drinks. Wouldn’t it be better if you enhanced it with key messaging directed at those in attendance? We think so. And so do event attendees, who say that a positive event experience will result in a recommendation to others 98% of the time. Advent helps companies think through pre-event and post-event marketing, metrics, and every detail from start to finish.
Below, we invite you to see our work and how we think. Browse our events gallery. Read case studies for clarity and insight on how we make clients heroes. Then, check out our latest research and commentary on events.
Gallery
Case Studies
Blog
Green Event Inspiration: Jack Johnson on Tour
By William Vaughan – Thursday, August 21, 2008
Major events are notoriously eco-unfriendly affairs. Here is some inspiration from Jack Johnson to green up your events.
Singer-songwriter, Jack Johnson, was reared with a surfboard under his arm and sand between his toes on the paradisiacal North Shore of Oahu, Hawaii. While most of us are lucky just to have a […]
The Power of Positive Event Experiences
By William Vaughan – Wednesday, July 30, 2008
The Sword of Damocles and Event Marketing
Damocles was a flattering courtier in the court of Dionysius II of Syracuse during the 4th century BC. His story can help shed some light on a recent study conducted by the Event Marketing Institute concerning “The Power of Positive Experience.” One day Damocles exclaimed to Dionysius how marvelous […]
Outdoor Event Tips
By Linda Benthall – Monday, July 28, 2008
HAVE FUN, PLAY OUTSIDE
Whether you are a sponsor of the holiday 5k, a benefit walk or an outdoor craft/music fair or planning a huge company picnic, there are lots of great messaging options. Don’t leave impression to chance or wait till the day before to get ready. Your impact can be much more memorable! Check out these […]
Immersive Marketing: Challenge Your Audience
By Bill Taylor – Thursday, July 24, 2008
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a […]
Pre-Event Planning Tips - Optimize Your ROI
By William Vaughan – Tuesday, July 22, 2008
2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective. Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers. Our company recently conducted a snazzy event to introduce the partnership of two […]
2008 EVENT MARKETING TOUR
By Bill Taylor – Monday, July 21, 2008
The Next Big Thing
On October 9, 2008, style guru and virtual trend thermometer, Robyn Waters, stops in Nashville to tell us what’s hot in event marketing. She will turn your world upside down as we take a look at how to gauge fluid and often contradictory marketplace trends. As keynote speaker, she will take listeners on an insightful tour into the macro marketplace and into the minds of consumers. She challenges attendees to focus not just on “what’s next” but “what’s important” by looking at new ideas and products from ‘the inside out.’
Save The Date! The Event Marketing Innovation Tour is coming to Tennessee
By Todd Austin – Wednesday, June 11, 2008
The 2008 Event Marketing Innovation Tour will hit 9 cities this fall. Nashville has been selected as one of those cities, and Advent has the honor of hosting the event. Mark your calendar for October 9, 2008.
This year’s keynote presenter is Robyn Waters. Robyn was the Vice President of Trend, Design and Product Development for Target. […]
Viral Events: Create Word of Mouth Buzz
By Bill Taylor – Tuesday, June 10, 2008
Make a splash with Viral Events
A recent poll released by the Event Marketing Institute displays the significant viral impact created by events. Like concentric rings in a pond, the energy from your event spreads beyond the initial splash.
An article released in The Earth Times reports that the survey which included over 1,100 individuals found that: (Read the article)
— 78% of […]