Experiential Marketing
The difference between regular marketing and experiential marketing is like the difference between watching a kiss and being kissed. One is much more personal and memorable, creating an unforgettable experience for those involved. Advent helps businesses engage audience with a key message through face-to-face, highly experiential encounters.
Advent approaches experiential marketing with three core techniques and services; custom exhibit design, brand spaces, and events. Below you can find imagery, case studies, and commentary on all three services.
Gallery
Case Studies
Blog
Fly Fishing Advice for Marketers
By Bill Taylor – Thursday, August 28, 2008
WHY YOU SHOULD MARKET THROUGH THE TOUGH TIMES
Wanaka, NZ
One reason Paul caught more fish than anyone else was that he had his flies in the water more than anyone else. “Brother,” he would say, “there are no flying fish in Montana. Out here, you can’t catch fish with your flies in the air.”
-Norman Maclean, A River Runs Through It
I […]
What path do your customers walk?
By Teresa Drozak – Wednesday, August 27, 2008
What kind of first impression does your space make when a customer visits your organization for the first time? Every second is valuable in making an impact - from the time they arrive to when they walk out your door. Think about the first time you walked into Starbuck’s… you smelled the coffee aroma, you […]
Green Event Inspiration: Jack Johnson on Tour
By William Vaughan – Thursday, August 21, 2008
Major events are notoriously eco-unfriendly affairs. Here is some inspiration from Jack Johnson to green up your events.
Singer-songwriter, Jack Johnson, was reared with a surfboard under his arm and sand between his toes on the paradisiacal North Shore of Oahu, Hawaii. While most of us are lucky just to have a […]